I recently conducted an experiment – I took a title that doesn’t sell many copies (The Golden Daemon) and set it for a zero price promotion for three days. I then didn’t advertise it, just left it to see what might happen. The results are interesting and might change how I promote in future.
I did this both to get some insight and also ahead of planning my promotion for an upcoming title, The Marylebone Magician.
If nothing else I will do some more experiments!
The Day 4 blip
This confused me for a second. I know it isn’t a sale as it is in green (if you haven’t used Kindle Direct Publishing, the green line is promoted copies. There are other colours for bought or borrowed.
How did a free copy go out the day after I stopped? Easy! You have to remember Kindle (and Amazon) are US centric – any promotion starts midway through the day in Europe and then ends an exact number of days later.
The Day 2 total
Without getting the details, it seems to me that some (or all) of the Day 2 total is actually overspill from Day 1 due to time difference. The contribution of Day 2 is relatively minor, if any!
It’s all about Day 1 – this matches my memory of giveaways when I have advertised; the only thing that matters is Day 1.
It also teaches me that (a bit like Field of Dreams) If You Build It, They Will Come. All these people took a punt on my short story simply as it was free (and has a couple of reviews).
Strategy going forwards
Amazon allows you five free promotion days in a period – this strongly suggest they should be spread out. I see no benefit from running a long promotion, though this may change over a holiday weekend.
Thoughts – what are your experiences? Let me know!