Exploring KDP promotions

ExpolorerFollowing my observations on the Anatomy of a Kindle Promotion I have had some discussions on the Fantasy Authors’ Group on Google+. This has led me to exploring another strategy, which I outline here and will update you next week once I’ve digested the figures.

It all revolves around a promotion for my latest Jon Seyton novella, The Marylebone Magician

As I said in the previous post (and other concur), most benefit comes from the first day’s promotion. With a new title I want as many new readers (and hopefully reviews) as possible. To this end The Marylebone Magician will be free on Kindle Friday May 29 – Sunday May 31, 2015. As per CM Skiera’s post (see here) I have targeted a dozen outlets for promotion. What I am doing different is this:

  • One third I have booked Friday – Sunday
  • One third Saturday – Sunday
  • One third Sunday only

The idea is the one day spike gets spread amongst all the channels and gives me better penetration. I’ll let you know how it works!


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